There has been many WWE corporate changes, Chief Brand Officer Stephanie McMahon's new job is to enhance the reputation of WWE to advertisers, media, investors, business partners and the public at large to enhance family participation.
Stephanie will essentially be the business face of the company. She will also head marketing programs aimed at kids and mothers. Her duties are going to be no longer on the creative side, which as noted last week, are now pretty much handled by Triple H and Vince McMahon.
Stephanie said since she is also a talent, she may have ideas at times will not be working creative on a day-to-day basis.
Stephanie was always more of an administrator in creative than an coming up with idea's and the person running creative at the end of the day, the real head writer is, was, and for the future, is of course Vince McMahon.
Triple H will take over the administrative parts of the creative department. Employees running the digital side of the company, who had reported to her, will now report directly to Vince.
George Barrios, who had his title has changed from Chief Financial Officer to Chief Strategy and Financial Officer, is now overseeing company strategic planning and taking over all television operations, which means he's going to be the guy who oversees and is in charge of the new Network.
Barrios controls the new TV deals and will remain in charge of company financial planning and investor relations. Michelle Wilson, who had her title changed from Chief Marketing Officer to Chief Revenue and Marketing Officer, he will now oversee all of the company revenue streams, not just the merchandising and marketing side.
One WWE insider said that Barrios and Wilson are both in a position to make huge money if the Network succeeds and if they get strong TV rights fees increases and essentially could wind up as the most important non-McMahon/Levesque people in the company.